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Our Story

Eat Better.
Look Better.
Feel Better.

Eat Better. Look Better. Feel Better. E+ROSE was created to leave you feeling satisfied, fulfilled, and on a path towards higher nourishment — without compromising on taste.

The E+ROSE Story

Built with intention.

E+ROSE was created to give communities convenient, quick-service healthy options made with integrity and creativity. Founded by Registered Dietitian Robbie Nowinski, E+ROSE was born from years of research and real-world experience — inside healthcare systems where he saw firsthand how profoundly poor nutrition impacts lives.

Coupled with a strong background in elite athletics, the vision became not only healthy, but also delicious, functional, and deeply intentional — in a clean, welcoming, and inspiring environment.

Founded 2015 RD-Led 12 Locations Nashville & Atlanta
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E+ROSE cafe interior — a clean, welcoming wellness environment

The Name

A tribute to three remarkable women.

E+ROSE (ee-and-rohz) is short for Elizabeth & RoseMary — derived from our founder's familial lineage: Grandmothers Elizabeth and Rose, and Mother Mary. As Rosemary is the "Herb of Remembrance," we strive to follow in these three women's ways of life. The + reminds us that our sum is greater than any of us alone.

— Robbie Nowinski, RD · Founder & CEO

How We Live It

Three women's ways of life.

Always take care of others first

Every ingredient we source, every item we develop, every decision we make starts with one question: is this genuinely good for the person eating it? If the answer isn't yes, it doesn't make the menu.

Treat everyone with the highest respect

Whether you're a first-time guest or a regular, a touring musician or a Division I athlete — you're treated the same. With full respect, full attention, and food made with full integrity.

Exemplify hard, honest work

We make everything from scratch. We press our own juices. We make our own nut milks. We roll our own booster bites. We partner with Sourdough Co. for their 36-hour fermented bread because their standards match ours. We source with integrity and we don't cut corners, because the people who eat here don't either.

Food that fuels real life

Everything we offer has been thoughtfully developed by our registered dietitian team and chosen for how it fits into your actual life, not for how it looks on a label. We build recipes for performance, recovery, focus, and everyday wellbeing, using real whole-food ingredients we'd feed our own families. Because we do. Our friends, families, and significant others eat here too.

Your next best meal
is a few taps away.

Order online for pickup or delivery at all 12 locations.