Ingredient Transparency
You deserve to know
exactly what you're eating.
Most restaurants hide their ingredient lists. We publish ours. Every item at E+ROSE is built on the same foundation: real, whole-food ingredients — and a very long list of things we categorically refuse to use.
The Numbers
Real food.
No exceptions.
Every E+ROSE recipe starts with the same principle: real, whole foods. Whole foods deliver fiber, fat, protein, and carbohydrates together, the way nature packaged them and the way your body recognizes them. We track every ingredient across every item we make.
Our full story →0
Seed oils used
0
Gums or thickeners
0
Refined sugars added
0
Artificial preservatives
What We Never Use
The permanent
no list.
Seed Oils
Canola, soybean, sunflower, safflower, corn, cottonseed, grapeseed, and rice bran oils are highly processed and oxidize easily at cooking temperatures. They're in almost every restaurant and packaged food on the market. We use none of them — in cooking, dressings, or any item we prepare in-house.
Commonly found in: Restaurant kitchens, salad dressings, sauces, baked goods, most packaged snacks
Gums & Thickeners
Xanthan gum, guar gum, carrageenan, locust bean gum, and gellan gum are used industrially to thicken, emulsify, and extend shelf life. They're ingredients many of our guests prefer to avoid, and they're not part of how we make food. Our nut milks and smoothies achieve their texture through whole-food ingredients only.
Commonly found in: Plant milks, yogurts, protein shakes, salad dressings, ice cream
Refined Sugars
White sugar, cane sugar, high-fructose corn syrup, cane syrup, dextrose, maltodextrin, and other refined sweeteners are highly processed and stripped of nutritional context. We sweeten exclusively with whole fruit, dates, maple syrup, and raw local honey: ingredients that come with fiber, minerals, and the context your body recognizes.
Commonly found in: Smoothies, açaí bowls, sauces, dressings, coffee drinks, most "healthy" snacks
Artificial Preservatives
Sodium benzoate, potassium sorbate, BHA, BHT, TBHQ, and similar compounds are synthetic additives designed to extend shelf life. Everything we prepare at E+ROSE is made fresh. Our food doesn't need chemical preservation because it doesn't sit long enough to require it.
Commonly found in: Packaged foods, bottled dressings, commercial juices, snack bars
Artificial Colors & Flavors
FD&C dyes, "natural flavors" derived from synthetic processes, and flavor isolates have no place in real food. The vivid colors in our bowls and smoothies come from pitaya, açaí, turmeric, spirulina, and beets. The flavors come from the ingredients themselves.
Commonly found in: Sports drinks, flavored yogurts, packaged smoothie bowls, cereals
Soy & Soy Derivatives
Soy lecithin, soy protein isolate, textured vegetable protein (TVP), and soy milk are common fillers in "health" food. Soy is also one of the most heavily sprayed and genetically modified crops. Our bowls, smoothies, and in-house prep contain no soy in any form.
Commonly found in: Protein powders, plant-based milks, vegetarian products, salad dressings
Gluten (in most items)
While we aren’t a certified gluten-free facility, the vast majority of our menu is naturally gluten-free. Our oats are certified gluten-free, our nut milks contain no gluten, and we clearly mark the items that contain wheat: our sourdough toast (made with organic wheat flour, water, and salt only) and our wraps (organic wheat flour, organic cassava, avocado oil, water, and sea salt).
Commonly found in: Bread, wraps, sauces, malt vinegar, most processed foods
Dairy (in most items)
Most E+ROSE items are dairy-free. We make our plant-based milks from scratch. Our house cashew milk (cashews, dates, and water) is served in our coffee and tea program, and our house almond milk forms the base of our smoothies and bowls. Dairy is available on request in our coffee program (we use non-homogenized, pasture-raised whole milk) and is clearly marked on all applicable menu items.
Commonly found in: Smoothies, lattes, most cafe food
Mycotoxins in Coffee
Conventional coffee beans can be stored in conditions that promote mold growth, producing mycotoxins. Our coffee is sourced from Purity Coffee, which independently tests every batch for mycotoxins and publishes results. Their beans come from regenerative organic farms with transparent supply chains.
Commonly found in: Most conventional coffee, including many "organic" brands
The items above describe what we exclude from food we prepare in-house. If you have a specific concern about any ingredient, or would like to see current ingredient documentation for a specific menu item, please ask any team member or email info@eandrose.com. We review our in-house ingredients regularly; third-party retail products we carry are governed by their manufacturers' own ingredient choices.
What We Always Use
The ingredients
we stand behind.
Whole Fruits & Vegetables
Every smoothie, bowl, and juice starts with whole, real produce, not powders, concentrates, or extracts. We prep from scratch on a frequent schedule and press our juices in-house using cold-press technology that preserves the full nutritional profile of each fruit and vegetable.
House-Made Cashew Milk
Three ingredients: organic cashews, organic dates, filtered water. Made from scratch in our cafes. No carrageenan, no gums, no seed oils, no stabilizers. The same milk you’d make at home if you had the time. We make sure you don’t have to.
Regenerative Organic Coffee
Specialty roasted, responsibly sourced, and tested for mycotoxins and heavy metals. Our beans come from farms that practice regenerative agriculture — rebuilding soil health rather than depleting it. Every batch is third-party verified before it reaches our espresso machines.
36-Hour Fermented Sourdough
Our sourdough is sourced from Sourdough Co., a bakery partner who shares our standards: just organic flour, water, and salt, with a 36-hour cold fermentation. No commercial yeast, no preservatives, no seed oils, no shortcuts. Sourdough done the way bread used to be made, before industrial baking changed everything.
Raw Local Honey
Where sweetness is needed, we use raw local honey — unheated, unfiltered, and sourced from Tennessee beekeepers. It retains its natural enzymes, antioxidants, and antimicrobial properties, and supports the local pollinator ecosystem our food depends on.
Cold-Pressed Juices, Real Ingredients
Our juices are cold-pressed from whole organic produce: just the fruits and vegetables on the label, with nothing added. No concentrates, no sweeteners, no flavor enhancers, no fillers. The ingredient list is short because the recipe is honest: this is what fresh produce looks like when you press it instead of processing it.
Superfoods with Purpose
Açaí, pitaya, spirulina, chlorella, maca, turmeric, ginger, bee pollen, cacao. Every superfood we use is selected by our in-house registered dietitian for its nutritional profile and how it contributes to a finished recipe. We don’t add ingredients to look impressive on a menu. We add them because they belong in real food.
Pasture-Raised Whole Milk (for those who want it)
For guests who prefer dairy, we use non-homogenized, pasture-raised whole milk from grass-fed cows. Non-homogenized means the fat structure is intact — more digestible, with a richer flavor and better nutrient absorption than conventional dairy.
Our Standards
How we hold
ourselves accountable.
01
Dietitian-Developed and -Approved Menus
Every item on our menu is developed and approved by our founder, Robbie Nowinski, RD. Not a marketing consultant. Not a chef trend-following. A registered dietitian who reads the research and eats the food.
02
Made Fresh
We start before sunrise. Nut milks, smoothies, and bowls are made fresh in our cafes throughout the day. Wraps, salads, and other prepared items are produced in our central Production Kitchen and distributed to our cafes for grab-and-go availability. Our cold-pressed juices are pressed daily by our in-house team. Everything is made by us, never outsourced. Food made with intention, on a schedule designed around the way our guests actually eat.
03
Third-Party Coffee Testing
Our coffee supplier provides batch-level testing documentation for mycotoxins, pesticide residue, and heavy metals. We review results before any new roast enters our stores. You can ask to see the results — we'll share them.
04
Seed Oil Audits
Every new ingredient — from a new nut butter to a new supplement brand — goes through a seed oil audit before it's approved for use in our cafes. This includes reading labels, contacting manufacturers, and verifying processing methods.
05
Local Sourcing Where Possible
We partner with regional producers wherever supply, quality, and seasonality allow. Genuinely local sourcing isn’t always possible for every category we carry, but where it is, like our raw Tennessee honey, we lean in. Local sourcing reduces transit time, improves freshness, and puts dollars back into the communities our cafes serve.
06
Honest Menus
We don't use phrases like "may contain" as a disclaimer to hide ingredients. If something is in your food, we tell you. Our staff are trained to answer ingredient questions accurately, and our full ingredient lists are available on request at any location.
Where It Comes From
Sourcing we're
proud to talk about.
Coffee
Regenerative organic, specialty roasted. Sourced from farms with transparent supply chains. Third-party tested for mycotoxins and pesticides every batch.
Organic · TestedProduce
Fresh delivery on a frequent schedule. Sourced from regional distributors and certified organic suppliers selected for quality and consistency across our cafes.
FreshCashews
Organic, raw cashews. Used exclusively in our house cashew milk, made fresh in our cafes with filtered water.
Organic · RawHoney
Raw, unfiltered, unheated local honey from Tennessee beekeepers. Never blended with corn syrup or imported honey. Retains all natural enzymes and antioxidants.
Local · RawAçaí & Pitaya
Pure açaí and pitaya puree with no added sugars, no seed oils, and no artificial preservatives. Just the fruit.
Unsweetened · No AdditivesSourdough Bread
Sourced from Sourdough Co. Organic wheat flour, water, and salt only, with a 36-hour cold fermentation. No commercial yeast, no preservatives, no oil.
Bakery-SourcedWhole Milk
Non-homogenized, from pasture-raised, grass-fed cows. Available on request in our coffee program. No hormones, no antibiotics.
Pasture-RaisedSupplements
Supplements and retail items stocked at E+ROSE are selected and reviewed by our registered dietitian before being placed on the shelf. Ingredient lists are set by each manufacturer and disclosed on their product labels.
RD-ReviewedSourcing note: due to supplier availability, individual cafes may adjust offerings and ingredients from time to time. Ask any team member about current availability at your location.
A Note on Labels
On nutrition facts.
We don't publish Nutrition Facts panels on our menu, and it's not an oversight. The numbers are far less precise than they appear, they can mean very different things for different people, and — in our view — they distract from what actually matters: whether the food itself is real.
A white paper by our founder, Robbie Nowinski, RD.
Read: Nutrition FictionCommon Questions
What people
ask us most.
Where do I find nutrition facts and calorie counts for your menu?
We don't publish a Nutrition Facts panel for our cafe menu, and we want to explain why. Federal menu labeling requirements (21 CFR 101.11, under the Affordable Care Act) apply to restaurant chains with 20 or more locations. E+ROSE operates 12 cafes across Nashville and Atlanta, so we are not legally required to post calorie counts, and we’ve chosen not to. Not because we’re hiding anything, but because our Registered Dietitian founder takes the view that standardized calorie panels are often less precise than they appear and can pull attention away from what actually matters: whether the food is real. You can read his full paper at Nutrition Fiction if you’re curious about the science. What we can share is the full ingredient list for every item we make in-house is published on this page and available in expanded form on request. If you’re tracking macros or managing a specific dietary approach, email us at info@eandrose.com with the items you’re considering and we’ll walk through the ingredients and portion sizes with you directly. Packaged retail items we sell (wholesale juice bottles, certain booster bites) do carry Nutrition Facts panels where required by law.
Why do you focus so much on whole foods?
Because what your food is made of matters more than what its label says it contains. Whole foods deliver fiber, fat, protein, and carbohydrates together, in the structural matrix nature built them in. That matters because the matrix changes how your body processes the food: fiber slows the absorption of carbohydrates, fat and protein add satiety and steady energy, and the natural water and micronutrient content of whole foods supports absorption in ways isolated nutrients can’t replicate. A blended whole-fruit smoothie behaves differently in your body than the same calorie count from a juice concentrate, and a bowl built from real fruit, nuts, seeds, and oats behaves differently than a powdered meal replacement with the same macronutrient profile on paper. Real food, in its real form, is the most reliable way we know to deliver good nourishment, and it’s the standard everything on our menu is built around.
Why does it matter so much to avoid seed oils?
Seed oils such as canola, soybean, and sunflower are high in polyunsaturated fatty acids that oxidize easily, especially when heated. They’re also in nearly every restaurant and packaged food on the market. Many of our guests specifically avoid them, and eliminating them entirely is part of the uncompromising ingredient standard we hold ourselves to. Where fat is needed in our kitchen, we use extra virgin olive oil, coconut oil, and avocado oil: fats with more stable profiles that we feel better about serving.
What oil do you use instead of seed oils?
Where fat is needed in our kitchen, we use extra virgin olive oil, coconut oil, and avocado oil, all of which have stable fat profiles and documented health benefits. Our juices, smoothies, and bowls contain no added oils whatsoever.
Do your smoothies contain added or refined sugars?
No. We don’t use cane sugar, corn syrup, agave syrup, or artificial sweeteners in any of our smoothies. We use unsweetened frozen fruit and whole-food ingredients; a small number of smoothies include raw local honey, and that is always shown on the ingredient list so you can choose what works for you. The sugar in our smoothies is the intrinsic sugar that comes from the fruit itself, and it arrives the way nature packaged it: alongside the fiber, water, and structural matrix of the fruit. That matrix is the difference between a whole-food carbohydrate and a stripped-down sweetener, and it’s why we build our smoothies from real fruit instead of fruit juices or concentrates.
Is your facility certified gluten-free?
No. We are not a certified gluten-free facility, and we do prepare our sourdough toast and handle other gluten-containing items in our kitchens. All of our cafes are shared kitchen environments where multiple allergens, including tree nuts, peanuts, sesame, wheat and gluten, soy, eggs, dairy, coconut, and bee products, are routinely handled using shared equipment. In addition, many of our ingredients are processed at third-party supplier facilities, which may process allergens (including fish, shellfish, and others) beyond what we handle in-house. The majority of our menu is naturally gluten-free, but we cannot guarantee any item is entirely free from cross-contact. If you have celiac disease, a severe gluten sensitivity, or any severe allergy, please let a team member know before ordering so we can review ingredients with you and take additional preparation precautions. Our full allergen policy is in our Disclaimer.
Can I see the full ingredient list for a specific item?
Absolutely. Just ask any team member at any of our 12 locations, or email us at info@eandrose.com. We have complete ingredient documentation for every item on our menu and will share it with anyone who asks. No item is exempt from this policy.
Come taste the difference.
Order online.
Pickup or delivery at all 12 Nashville and Atlanta locations.